Utopian Business model for ISP’s.

Lets assume that I have just been given a state-wide license by the NCC to provide state-wide blanket WiFi access, but the problem is this, I need a game changing business model, I am not just into this for the ROI, I am also into this for the rippling effect it would have on the public.

So I have this sudden brain wave, why don’t I provide access to my WiFi network for free to anyone who wants to and generate income from advertising? Sounds crazy? Let me explain, Anyone with a WiFi enabled device would be given a user name and password for free. You fire up your browser and you are presented with an access page where you enter the user name and password given to you, and you can then browse till you drop. So how does the monetization/advertising model come into play here, ok  here goes.

You install a browser add-on which will monitor your browsing habits, it already knows your location, age, sex etc. this you would have given before being issued a username and password, it will then present to you unobtrusive relevant, targeted adverts based on your biodata and browsing patterns e.g. you are browsing a sports site and it displays an advert from a sports bar very close to you offering a mouth-watering offer which you can’t refuse.

I feel this will work especially in a place like Nigeria where people like free stuff (e.g. hacked free browsing from TelCo’s), lots of people will use this (a huge source of advertising “eyeballs”) and companies will definitely find this innovate and useful since they would  be able to provide highly targeted adverts and get higher returns on advert money spent.

Like the title “utopian”, this might or might not work, but who cares? its utopian and also hypothetical.


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